Electronic Books

Total Books: 1 - 4 /4
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

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Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...

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Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu

Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...

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Essentials of Excel VBA, Python, and R Volume I: Financial Statistics and Portfolio Analysis / John Lee , Cheng-Few Lee

Teaches statistical analyses and research methods utilizing business case studies and financial data, with the applications ...

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Total Books: 1 - 4 /4